This project was completed during the Spring 2024 semester with the Waco branch of AmeriCorps-RSVP. With our integrated advertising and marketing campaign, my team and I created Facebook and TikTok content, a podcast and oral advertisement, and sample non-traditional products to inspire adults 55+ to volunteer in their community. 

This project was completed during the Spring 2023 semester with local Waco boutique DylanNICOLE. My team and I focused on expanding brand awareness for the new business as we drafted press releases, created event ideas and sample social media posts. 

Through the Spring 2024 semester, I worked with the Imagination Library of Waco to create four pieces of public relations content. In this PDF, you'll find two written pieces and two design pieces, each featuring the brand voice and visual guides corresponding to Dolly Parton's Imagination Library.