top of page
Map

PR Writing

News Release 1

This project is an example of a standard news release to announce the opening of a new food distribution center for a made-up nonprofit called "PB and Love."

pb and love cover_edited.jpg

News Release 2

As opposed to the first news release, this assignment is written with parents of high school seniors in mind as they begin their college search. In this news release, you'll find my personal experience choosing a school, and subtly encourage parents to look into Baylor as an option for their student. 

parents, what to know cover_edited.jpg

Online Content

This assignment features original content created for Instagram to highlight the brand Saint Olio's 2023 Better Homes and Gardens win. The content created is based on an analysis of Saint Olio's social media and demographic research that is included after the content page. 

saint olio cover_edited.jpg

Fact Sheet and Media Advisory

This project is an example of a media advisory for the made-up event "Welcome Back Birds 2k" to celebrate National Bird Feeding month. Along with the media advisory, there is also a fact sheet in the form of an infographic to encourage viewers to get outside and visit the beautiful Waco parks. 

media advisory infographic_edited.jpg

Email and Business Letter

This assignment is a professional business letter and email written from the perspective of a Yes! Expo recruiter. As a recruiter, the letter and email reach out to a Waco high school, encouraging the career coordinator to register their students up to attend the Yes! Expo. 

yes! expo business and email_edited.jpg

Speech Plan and Writing

This project features the 2024 solar eclipse as an example of a speech plan for the NASA Eclipse Event hosted at Southern Illinois University. You'll find a run of show, talking points for the invited speaker, Matt Damon, and a promotion schedule for the event. 

SIU eclipse matt damon cover_edited.jpg

Crisis PR Writing

This work is an example of a crisis news release for a fake skincare company "Bliss Beauty." In this release, the skincare CEO responds to concerned customers and assures them of an improvement to the malfunctioning product.

bliss beauty crisis_edited.jpg

Photography and Shot List

This assignment is a photo and shot list to showcase "Backpacking Brides'" upcoming spring line. Other than the shot list, you'll find a run of show and detailed instructions for the shot location and alternate plans in case of inclement weather. 

backpacking brides cover_edited.jpg

Imagination Library of Waco Client Media Kit

Through the Spring 2024 semester, I worked with the Imagination Library of Waco to create four pieces of public relations content. In this PDF, you'll find two written pieces and two design pieces, each featuring the brand voice and visual guides corresponding to Dolly Parton's Imagination Library. 

Screenshot 2024-05-04 at 10.45_edited.jpg
bottom of page